Conventional wisdom about nonprofit fundraising considers these two statements equally true: 1) Acquiring new donors loses money, and 2) Future gifts from new donors make up for the money lost on acquisition.
(click title to read more)
Conventional wisdom about nonprofit fundraising considers these two statements equally true: 1) Acquiring new donors loses money, and 2) Future gifts from new donors make up for the money lost on acquisition.
(click title to read more)