Here is the dilemma for business leaders: How can we work with people out in the world when the world is so unsafe? Outside is a teeming, chaotic mass of people armed with social media tools shouting at companies about what they want and how they want it. Inside it is nice and safe, with controlled processes and plans that should work--if everyone just left us alone. Outside they’re off message and uncontrollable, inside we’re on message and always in control.
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