The Robert Wood Johnson Foundation is offering a webinar tomorrow on their very interesting model of social change powered by social media. Claire Gibbons, a research and evaluation officer at the Foundation, provides a fascinating overview of the foundation’s intentions to measure the impact of social media use on the foundation’s blog. Here is the [...]
HBR: What Does “Professional” Look Like Today?
by Allison Fine on May 9, 2012 in Uncategorized
I have a post up on the Harvard Business Review site today about redefining professionalism to fit our new, social time. Older professionals resistant to using social media first get stuck on the notion that living in public will feel, will actually be, unprofessional. And then they use a variety of excuses for not engaging; [...]
NYC School Social Media Guidelines
by Allison Fine on May 3, 2012 in Uncategorized
The New York City public schools released guidelines for social media use by teachers yesterday (note: this is a link to the WSJ’s story about it, there doesn’t seem to be a page to the guidelines, only the ability to download the document, which drives me crazy!) It’s nine pages, shorter than one might expect [...]

Invisible Children’s Missed Opportunity
by Allison Fine on April 23, 2012 in Uncategorized
Invisible Children’s effort to capitalize on the phenomenal success of KONY 2012 this past weekend with a worldwide outpouring of support on land called Covering the Night fizzled.
One news report on the fizzle described it this way: But paltry turnouts on Friday at locations across north America, Europe and Australia left cities largely unplastered and [...]

The Value of Facebook “Likes”
by Allison Fine on April 17, 2012 in Uncategorized
There is a fascinating current conversation in the blogosphere about the value to a company or nonprofit of people who like Facebook pages. If it cost $5 in time and advertising, say, to get each new Like, and then those people buy a product worth $15, is the value of that person $10? You can [...]

When Social Issues Go Viral
by Allison Fine on April 12, 2012 in Uncategorized
This month’s Social Good podcast features Stephanie Rudat, an online activist and blogger with the Huffington Post. I love the way she describes her life right now, “can be found crawling the globe speaking, advising and working hands-on with the people she accredits for bringing meaning to her life.”
We discussed three recent social justice/action issues [...]
A Multi-Channel Giving Surprise
by Allison Fine on April 4, 2012 in Uncategorized
I wrote last month about the continuing trend in the growth of online giving released in the annual online giving report by Blackbaud. While reviewing the materials on Blackbaud’s site, I stumbled on a previous research report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Here’s the part that stopped me in my tracks:
The report [...]

Ripple Effect of Trayvon Martin
by Allison Fine on March 26, 2012 in Uncategorized
Exactly one month ago today, Trayvon Martin was senselessly killed it what appears to be a racially motivated attack. The inaction of the local police to investigate and arrest the killer, George Zimmerman, sparked a nationwide protest, fueled, of course by social media.
The arc of awareness of this issue moved along a fairly predictable path: [...]
Follow @afine on Twitter
Book Info
Here Comes Everybody:
The Power of Organizing Without Organizations
"Thoughtful and thought provoking. Far from a technical manual, it raises compelling issues that deserve consideration by all nonprofit organizations."
05/01/2008




