Blackbaud just released it’s 2011 Online Giving report, and as I have come to expect with Blackbaud’s reports, this one is chock full of interesting trends and tidbits.
For my data geek readers, the data come from, “… 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits.”
A few highlights:
- Taking out what they call “Large International Affairs” (natural disasters like the earthquake in Haiti not an Italian starlet have an affair with an international tycoon) online giving increased 13% last year.
- Fourth quarter giving accounts for 34% of all online giving for the year.
- The amounts for online giving are increasing, there are more instances of significant gifts (over $1,000) given online.
- Online giving in the area of education is up 40% since 2010. I don’t see a specific reason for this in the report, my guess is because colleges are becoming more adept at connecting with their alumni online.
The trends have been clear for a few years, and further confirmed with these data; online giving is here to stay, most online giving happens when speed is important (year end and natural disasters), building relationships online (e.g. alumni) is a kaey to increasing giving.
